Roll Pack Campaign
North Carolina State University Athletics
Drake once said he wakes up to 300 new texts every morning. I got a taste of that once.
You're wondering what ended up happening? Let Will explain:
That night when I got home I took right to facebook and thought I'd share a goofy image that I whipped up that would help me process what I'd seen.
I'll concede I scored some creative points for combining the fact that we'd just hired our new basketball coach from Alabama, we were on a massive win streak, and the graphic abstracting Will being literally rolled by our Student Body President just converged and scored a grand slam. Little did I know that not only was the national sports media abuzz about the No. 1 Team in the nation going down, but the rest of the media was all abuzz about the human interest story of my friend Will and his rescue.
I woke up around 5AM to my phone having a seizure. Credit FOX SPORTS for being quickest on the uptake.
I put up a quick bigcartel and considered collecting preorders so that I could get these made that afternoon. Will's wheelchair had been damaged in the scrum and I thought if we sold enough then we might be able to get it fixed, or at least make an impact on some of the cost. But instead I got in touch with Gregg Zarnstorff, Director of the NC State Campus Trademark Licensing office, and I sent over the design. A percentage of every unit sold would go towards a branch of a national disability advocacy and support group on campus. And the wheelchair would be replaced. I was in 100%.
The media push was swift and ferocious. I think we hit every major sports site and listicle in existence.
All told, numerous interviews and press availabilities later yielded us quite a haul.
Gonna show off some great photos from the campaign trail and leave you with that and this final thought -- sometimes the confluence of luck, creativity, and being quick on your feet can all come together for something magical and it's been a wild ride. I still see these shirts in circulation and still get emails from people wanting to know where they can find them. Even knockoff ones on sketchy websites have tried to get in on this. The Roll Pack campaign couldn't have gone better and I'm proud to have been a part of it.